Do you use social media daily? Chances are you’re going to say yes, and we’re not surprised because social media has become a crucial part of our daily lives. Let’s face it: everyone wants to know what’s trending nowadays, and they want to hop on them, which is why they’re constantly scrolling through social media platforms.
While social media is a brilliant way to keep up with the trends, it’s also impacted how brands are promoting their services and products. In fact, leveraging social media trends can be a surefire way to promote your brand, as it allows a brand to engage with its target audiences and incorporate its marketing strategies.
Social media trends keep evolving and come and go quickly, so as a business owner, you need to stay informed about them so you can use them to your advantage for brand promotion. If you’re wondering what trends to follow to boost your reach and market your brand, we can help you.
We’ve compiled a list of the most popular and lucrative social media trends you can follow.
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Social Commerce
E-commerce has been transformed now that social media platforms have shopping features integrated into them. You can make the most of these features, such as Facebook Marketplace, Instagram Shops, Pinterest Buyable Pins, etc., to promote your brand’s products while offering interested buyers a seamless buying experience on social media.
Since you will be offering your new customers a hassle-free shopping experience, it can lead to higher conversion and a spike in revenue, too. However, be careful, as getting the hang of this social media trend can be a little complicated, but with time, you’ll get there.
Just keep in mind that social media is a one-time investment; you will need to give it time and be consistent, but then you can reap the benefits in the long run. You’ll be able to create lasting relationships, and turn leads into sales and loyal customers, too.
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Endorse Authentic Creator Moments
Nothing can top a genuine and honest moment. So, instead of investing in aggressive social media marketing tactics, change your approach. When your brand is collaborating with any creator, consider determining how you can support the creator or influencer you’re working with in a non-promotional way. Sometimes, real talk can really impact the audience and work wonders for your brand promotion.
And when the creator feels supported by your brand, they are likely to wholeheartedly work on promoting your brand authentically and genuinely. For instance, in the e-book writing and publishing company, there are a plethora of e-books that are launched daily. But if a creator genuinely is impressed by a book, they’re likely to promote it organically. And when that happens, those books become the bestsellers in the e-book writing and publishing industry.
So, consider following this trend for a more organic and authentic marketing tactic.
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Tailored and Interactive Content
One of the most effective social media trends is producing tailored and interactive content. Instead of creating content that excessively promotes your brand, consider partnering with creators for customized and interactive content. For instance, tailored videos.
This social media trend will allow your brand to connect with consumers diversely and authentically, leading to engagement and, eventually, sales.
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Paid Amplification and Platform Features
The use of social media is increasingly pay-to-play. Beyond organic boosts, brands and content creators can leverage the growing significance of digital sponsored media amplification to enhance social brilliance and reach target audiences. In addition, platforms increasingly charge a monthly fee for specific functions, including security, data, and verification.
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Live Streaming
Are you looking for a social media trend that will permit your brand to connect with the audience naturally? Then, live streaming is just what you need to leverage. You can collaborate with influencers for live streaming as they use this stream for content like demos, Q&A sessions, or behind-the-scenes insights for your brand.
Live streaming permits brands to promote the human side of their brand and form strong relationships with customers, creating a buzz for their products.
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Collaboration with Micro-Influencers
Partnerships with macro-influencers are a social media trend that brands are well aware of. However, teaming up with micro-influencers has become a popular one, and many brands are now moving toward it. Micro-influencers who have a smaller yet loyal following can be worthwhile for your brand promotion.
You can choose a micro-influencer who matches your brand’s values and then provide them with free products or pay them for sponsored posts. This can give you targeted exposure, which in turn brings a higher return on investment (ROI).
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Collaboration Posts
Businesses and brands can take advantage of Instagram’s collaboration post function as it presents a significant chance to reach a new audience. With the help of this function, you may work together on a post on Instagram with another account, and the platform will broadcast that single post to the audiences of both accounts.
Depending on your collaboration partners, utilizing this function can help a firm reach an extensive audience.
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Mix It Up!
Creativity is subjective and limitless. To put it another way, the most creative ideas are typically remixes of distinct, standalone trends. The objective is to mix things up and create a blend of efforts that are specific to your brand’s voice and objectives. For instance, if we take the trend of authenticity in advertisements, then you’d aim to create a combo that aligns best with your brand’s visions and goals.
Are you ready to make waves on social media and try out these events for brand promotion? Then, don’t choose a trend to get started. While leveraging social media trends is undoubtedly beneficial, quality content creation is still the finest way to promote your brand.
If you want to up your content creation and marketing game, trust no one but Oregon Book Clinic.
Oregon Book Clinic is an all-inclusive agency that offers ghostwriting services for all sorts of content by some of the leading industry experts.
Begin your journey to top-tier content by getting in touch with them.